Neuspeed advertises several performance benefits of their Mk7 front mount intercooler (FMIC). This post is a Neuspeed FMIC fact check to see how well the business backs up its product claims.
NEUSPEED Front Mount Intercooler – Stage 2
“Don’t be fooled from bias forum threads pushing factory upgrade replacement, if your looking for max HP and air charge cooling from an FMIC that works then NEUSPEED is the one to get.”Neuspeed
“The highly efficient cast aluminum end-tanks and bar-and-plate core design place this FMIC kit well above others currently in the market, especially compared to the inferior ‘factory’ style upgrades.”Neuspeed
“‘Factory’ style intercooler system is sandwiched between two hot radiators; A/C condenser and coolant radiator. On top of its limited exposure by the grill opening (bumper covers half of the factory intercooler’s active surface), the restricted location behind A/C condenser, and constant radiant heat from the two radiators make the factory style intercooler extremely inefficient.”Neuspeed
Summarizing the claimed benefits of the Neuspeed front mount intercooler:
- Maximum HP and cooling from a front-mounted intercooler.
- Factory style upgrades are inferior to the Neuspeed FMIC.
- The factory style intercooler is extremely inefficient.
Issues with this product description related to the numbered claims:
- There is no evidence shown to substantiate the claim that the Neuspeed product provides maximum horsepower or cooling compared to any alternative product.
- There is no evidence shown to substantiate the claim that factory syle upgrades are inferior to the Neuspeed product.
- There is no evidence shown to substantiate the claim that the factory style intercooler is extremely inefficient.
Note: On the product page for the GTI FMIC they add after claiming the factory style intercooler is extremely inefficient: “Simply common sense! There’s a reason why racecars use ‘Front’ mount and not ‘Middle’ mount.“
Federal Trade Commission – Truth in Advertising
“When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.Federal Trade Commission
“Business and Professions Code 17500 BPC is a California statute that prohibits false or deceptive advertising to consumers about the nature of a product or service.California Legislative Information
Search for Evidence:
Communication was sent to the Neuspeed contact email, firstname.lastname@example.org, on May 18, 2022, asking how they reached the conclusions that are stated in the product description.
On May 27, 2022, a second communication was sent to Neuspeed because no response had been received to the first communication.
As of June 2, 2022, no response has been received to either communication.
Currently, the Neuspeed product description fails to answer questions about the truthfulness of the claims and the company has failed to respond to inquiries about the product claims.
The Federal Trade Commission, California’s Department of Consumer Affairs, and other consumer protection organizations such as the Better Business Bureau are available to assist consumers when businesses stray from marketing guidelines.
- FTC Complaint Filed: Report Number xxxxxxxxxx
- CA Dept. of Consumer Affairs Complaint Filed
- BBB Complaint Filed: Case number xxxxxxxxx