Product claims used to sell aftermarket parts and services span a range from factual to comically absurd.
Factual information helps consumers by allowing them to fairly compare options and decide on a suitable “solution” for their needs.
Comically absurd product claims help vendors separate consumers from their money.
The following list is the Top 5 most absurd product claims I have found from vendors serving the VW Mk7 platform:
CTS Turbo – Mk7 Turbo Muffler Delete
Our Turbo Muffler delete replaces the restrictive, power robbing OEM Turbo Muffler, which is designed to reduce turbocharger harmonic noise.CTS Turbo
Accompanying the product claim is a dyno chart that purports to show the CTS TMD picks up ~8 whp at 4350 rpm increasing to ~13 whp at 4640 rpm and ending with an ~5 whp gain above 5500 rpm. This looks to be from a Stage 1 IS20 based on the wheel power numbers, 258 peak with the stock TMD and 263 peak with the CTS TMD.
There are also gains of ~10-15 wtq.
I contacted CTS Turbo to inquire about details of the comparison and they informed me they had been provided the dyno chart from a shop that sells their product, they didn’t have any information about how the information was gathered.
ARM Motorsports – Mk7 Front Mount Intercooler
ARM Motorsports makes this statement about intercoolers:
Contrary to popular belief, bigger is not better, at least when it comes to intercoolers for the MQB platorm.ARM Motorsports
As luck would have it, it isn’t just a popular belief that a bigger intercooler is better, the science of heat transfer also supports this.
Q = Cp * A * \Delta T
Where Q is the heat transfer rate, and A is the heat transfer area.
FellyBuilt – Titanium Volkswagen Intake Tube and Airbox.
Increased HP. Test car gained 30 hp after switching from competitor intake to a 3.5″ FellyBuilt intakeFellyBuilt
The product claim is accompanied by a dyno chart showing the FellyBuilt intake-equipped car, seemingly IS20 equipped based on power levels, making 34 WHP and 49 WTQ more than with the competitor’s intake.
Pair a FellyBuilt intake with CTS TMD and pump up the output from your IS20 by nearly 50 WHP!
Integrated Engineering (IE) – Mk7 Intercooler
Approaching the top end of this list, the shit is getting pretty deep.
As a result, the IE FDS intercooler has been proven to drastically reduce intake air temperatures more so than any other units available on the market -offering the largest power gains possible.Integrated Engineering
The claim to have proven this result is not supported by any proof. Given that there are at least 35 “other units available on the market”, it’s doubtful this claim will ever be backed-up with proof.
Equilibrium Tuning (EQT) – Blaze Performance Intake
Not to be outdone by IE, the advertisers at EQT took their “proof” claims to the next level with their advertising for the Blaze intake.
The Blaze Performance AToM V2 Air Intake System is one of the best-performing and flowing options on the market as verified by independent testing.Equilibrium Tuning
Of course, you don’t take the prize for the most absurd product claim by having evidence to back up your verification claim, and EQT fails spectacularly at delivering the goods to back up this claim.
They failed in such spectacular fashion I devoted an entire post to discussing the challenges substantiating these claims would pose.