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When “New Product” Doesn’t Mean What You Think It Means

Part of the ongoing EQT Business Practices series – This analysis is based solely on publicly available advertisements and documented statements. What This Post Covers Note: This post is not evaluating whether the SMD works. It examines whether EQT’s advertising accurately represents the product’s origin. Introduction When a performance company announces a new product, consumers […]

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Ed Susman Cease and Desist

Ed Susman’s Cease and Desist

When Questioning a Vendor’s Claims Led to a Cease and Desist TL;DR Why This Post Exists If you’re a Mk7 GTI owner, you may have interacted with EQT or its owner, Ed Susman, on social media. This post isn’t about product performance — that testing has already been published. This post is about conduct: how

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