Understanding EQT – Undermining Competitors

Background:

The following model is built to explain the popularity of Equilibrium Tuning within the Mk7 aftermarket goods and services business sector.

EQT business-affiliated people join numerous Mk7 Owner groups under the premise that EQT’s business people can participate in the Owner-to-Owner discussions to offer their products for sale, or answer consumer questions about their products.

EQT betrays the trust the Administrators and Owners have placed in the business representatives by engaging in unethical activities while in the group. This post discusses evidence of EQT using social media to Undermine Competitors.

This is one of the specific tactics and techniques EQT leverages under Deceptive Advertising and Unfair Practices.

Evidence:

Ed Susman can be found planting doubt about rival businesses’ products and services, as shown in the following examples:

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Within the EQT Facebook Group, despite instructing participants to refrain from disparaging tuners and companies, business members of EQT demonstrate hypocritical conduct by routinely disparaging the quality of competitor products.

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Aaron Zambrano disparaging ARM Motorsports:

Ed Susman disparaging Turbo Parts Canada:

Clifton Peeples disparaging Injen:

Clifton Peeples disparaging JDE:

Aaron Zambrano disparaging CTS Turbo:

Clifton Peeples disparaging Bilstein:

Ed Susman disparaging Integrated Engineering:

Aaron Zambrano disparaging ARM Motorsports:

Aaron Zambrano disparaging Integrated Engineering:

Aaron Zambrano disparaging APR:

Ed Susman disparaging ARM Motorsports:

Conclusions:

Previously, the topic of how businesses can exploit Misinformation and Social Media was discussed. 

Those who exploit misinformation on social media often share certain traits and strategies that make them effective at manipulating perceptions and driving personal gain.

A Manipulative Competitor seeks to undermine competitors by spreading misinformation about competitors’ products or services to gain market advantage.

The evidence presented in this post supports a conclusion that Equilibrium Tuning owner Ed Susman engages in and supports the use of manipulative tactics, including planting doubts about rivals’ quality.

References:

• Understanding EQT discussion