Background:
Two months ago, I discussed the misleading advertising that Equilibium Tuning used to sell the Blaze ATOM intake for the Mk8, claiming, without evidence, that it had been tested against “competitor intakes” and found to outperform them.
Proven during testing, the Blaze AToM v2 has consistently outperformed competitor intake systems…
EQT Advertising
In that post, I referenced competitor tests (APR and Eventuri), and an enthusiast’s intake comparison test, all of which showed the Blaze ATOM intake performed similarly to the competing intakes, disproving EQT’s advertising.
Update:
Since that post, EQT has come clean about the performance of the Blaze ATOM intake, more accurately describing it as outperforming the “factory air intake,” aka the stock intake.
Proven during testing, the Blaze AToM v2 provided a consistent and significant increase in power over the factory air intake.
EQT Advertisment (Revised)
Outperforming the stock air intake is a significantly different accomplishment compared to outperforming competitors’ intakes.
On the Mk7, which has a similar intake setup, every aftermarket intake (and modified stock intake) of twenty-five (25) that have been flow-tested have outperformed the stock intake.
Conclusion:
Consumers need to be on guard against misleading advertising claims when considering purchasing aftermarket parts for their cars.
EQT has been advertising the Blaze AToM using misleading advertising for almost two years. This can lead unwary consumers to believe the product performs in ways unsupported by evidence, spreading misinformation when they discuss it with others.