An unusual series of exchanges involving two companies I have done business with was brought to my attention. Although the topic of discussion was not particularly noteworthy, I found it interesting that the main participants, well-known and seemingly successful owners, embody starkly contrasting business ethics. In the first example, from Autrey McVicker, we have what […]
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Background: Since Equilibrium Tuning began advertising the Blaze Performance ATOM Race intake over two years ago, the business has consistently claimed the product performs better than intakes offered by competitors. The company presents what it claims are examples of the Blaze ATOM intake outperforming competitor intakes, but in violation of Federal Advertising Law omits essential
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Background: The Mabotech “Race” bicooler kit is the fourth bicooler to be installed in a focused FMIC comparison test. The testing aims to collect data during street pulls to compare with other FMIC and Bicooler options and the stock GTI IC. Test Procedure: The complete details of the FMIC test are on the test comparison page. Briefly, a series
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