Introduction:
The marketplace for aftermarket automotive parts is replete with examples of exaggerated claims and scant evidence in support of “performance” parts advertising.
EQT caught my attention by refusing to substantiate or even address the claims it made for the products it sells. EQT owner Ed Susman responded to my inquiry about the claims by starting a smear campaign against me.
The combination of advertising that violates Federal Truth in Advertising law and defamatory statements by the owner raised my suspicions about how EQT conducts business and made me curious to understand how the company had become popular within the VW Mk7 aftermarket parts segment.
This page provides a summary of evidence that supports the following model explaining EQT’s success.
There are also links to detailed analyses of specific examples of EQT conduct that support this model.
Summary of evidence:
The following are links to examples of detailed reviews of unethical conduct by EQT:
- Equilibrium Tuning unsubstantiated claims about product performance
- Equilibrium Tuning misleading claims for independent product testing
- Ed Susman’s false statements about the flow bench that I use
- Ed Susman’s false statements about my consideration of data
- Ed Susman’s false statements about the testing I’ve done being flawed
- Ed Susman’s false statements about the testing that I perform being limited
- Ed Susman’s false statements about me being a hack
- Ed Susman’s false statements about questions I emailed to the business containing “demands”
- Ed Susman’s false statements to another consumer who commented on my review
- Ed Susman’s statements about professionalism being optional
- Ed Susman’s false statements to a performance shop employee who questioned Ed’s claims
- Ed Susman makes threats to suppress a consumer review
- Ed Susman bullshits a consumer on social media
- Equilibrium Tuning unsubstantiated claim about tune reliability being OEM-like.
- Ed Susman’s false statements to consumers about a tune reliability post.
- Equilibrium Tuning false advertising of independent testing.
- Ed Susman’s bullshitting has consequences for consumers.
- Ed Susman’s bullshitting a consumer about the ARM Motorsport intercooler.